9. CUSTOMER CONTENT AND CUSTOMER DATA
9.1 As between the parties, Customer retains all rights, title and interest in and to Customer Content and Customer Data, subject to the limited rights granted to DSP.one in this Section.
9.2 Customer grants DSP.one and its Affiliates a worldwide, non‑exclusive, royalty‑free licence, for the duration of the Subscription Term, to host, store, copy, use, transmit, display, perform and modify Customer Content and Customer Data solely to:
- provide, maintain, secure and improve the Services;
- fulfil DSP.one’s obligations under these Terms and any Order Forms;
- prevent or address service, security or technical issues; and
- as otherwise instructed by Customer in writing.
9.3 Customer represents and warrants that it has obtained and will maintain all permissions, consents and rights necessary for DSP.one to process Customer Content and Customer Data under these Terms, and that such processing will not violate any applicable law or third‑party rights.
9.4 DSP.one does not monitor Customer Content or Customer Data for legal compliance, and is not responsible for Customer Content or Customer Data. Customer is solely responsible for backing up and exporting its Customer Content and Customer Data.
9.5 DSP.one may generate aggregated, de‑identified statistics, metrics or insights derived from Customer’s use of the Services (“Aggregate Data”). Aggregate Data will not identify Customer or any individual. DSP.one may use Aggregate Data for its legitimate business purposes, including analytics, Service improvement, and marketing, provided that such use complies with applicable law.